Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Suamico is a village in Brown County in the U.S. state of Wisconsin. The population was 8,686 at the 2000 census. The neighborhood community of Flintville is located within the village. It is part of the Green Bay Metropolitan Statistical Area. The Village of Suamico (current 2009 pop. 11,080) is nestled along the shore of the bay of Green Bay approximately 5 miles north of the City of Green Bay. This fast paced, growing, full service community is characterized by its rural charm including area of woodland, farms, pastures, tastefully designed rural subdivisions, and environmentally sensitive areas. This diversity in the landscape, selection of quality building lots, superb schools, and beautiful local parks has attracted many long term residents to the community. Suamico (pronounced swam ĭ kō) is a pleasant and secure place to live, raise a family or just kick back and relax. Suamico is the home of Northeast Wisconsin’s Zoo (NEW Zoo), fishing and boating on the Suamico River and the shore of Green Bay, Windjammers Sail Club, Barkhausen Waterfowl Preserve the historical Vickery Village and many retail and commercial shops, restaurants, and boutiques.