Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Sun Prairie is a city in Dane County in the U.S. state of Wisconsin. Located east of Madison it is part of the Madison Metropolitan Statistical Area. As of the 2000 census, the city's population was 20,369. It is the sixth-fastest growing city in Wisconsin, and the fastest-growing among cities of 10,000 or more, growing an estimated 23.6% between 2000 and 2006.