Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Two Rivers is a city in Manitowoc County, Wisconsin, United States. The population was 12,639 at the 2000 census. It is the birthplace of the ice cream sundae (though other cities, such as Ithaca, New York, make the same claim). The city's advertising slogan is "Catch our friendly waves". The city has a city manager-council form of government. The city manager is Greg Buckley, who has held the position since August, 1995.