Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Waukesha is a city in and the county seat of Waukesha County, Wisconsin, in the Upper Midwest region of the United States. As of the 2008 population estimate, Waukesha had a total population of 68,008, and was the largest community in the county. The city is located adjacent to the Town of Waukesha. Milwaukee County is due east of Waukesha County. In 2006, Money magazine ranked Waukesha 36th on its list of the "100 Best Places to Live", in the United States. In 2007 America's Promise ranked Waukesha one of the "100 Best Communities for Young People" in the United States. Waukesha is home to the Episcopal monastery of the Order of Julian of Norwich.