Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Woodworth is a small unincorporated community in southeastern Kenosha County, Wisconsin, United States, and is located on Kenosha County Highway MB at 82nd Street in the town of Bristol. The Kenosha and Rockford Railroad (the "KD Line") brought prosperity and activity to Woodworth, and a U.S. post office is located there. In the 1920s (maybe earlier), a large serum laboratory was built in Woodworth that provided wartime vaccines for troops and civilians. Woodworth's rural appearance has been featured in at least one on-location television commercial and at least one movie ("The Last Great Ride" with Ernest Borgnine and Eileen Brennan).