Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Wrightstown is a village in in Brown and Outagamie Counties in the U.S. state of Wisconsin. The population was 1,934 at the 2000 census. The village is located mostly within the town of Wrightstown in Brown County. On February 28, 2002, the village annexed a portion of land within the adjacent town of Kaukauna in Outagamie County. Wrightstown is part of the Green Bay Metropolitan Statistical Area.