Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Alva is an unincorporated community in north central Crook County, Wyoming, United States. It lies along WYO 24 north of the town of Sundance, the county seat of Crook County. Its elevation is 3,993 feet (1,217 m), and it is located at 44°41′41″N 104°26′29″W / 44.69472°N 104.44139°W / 44.69472; -104.44139 (44.6947071, -104.4413419). Although Alva is unincorporated, it has a post office, with the ZIP code of 82711. Public education in the community of Alva is provided by Crook County School District #1.