Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Shell is an unincorporated community in Big Horn County, Wyoming, United States. The community is named for the abundance of fossil shells located in the area. Nearby exposed formations such as the Cloverly Formation and the Morrison Formation have yielded numerous fossils of dinosaurs and other animals. Located to the west of the town is the Red Gulch Dinosaur Tracksite, a rare collection of dinosaur tracks from the Jurassic.