Products liability doctrine holds a manufacturer, or other party involved in selling a product, strictly liable when an article, placed into the market with knowledge that it is to be used without inspection for defects, proves to have a defect that causes a personal injury. Consumers who are injured because of a fault with a product that the consumers had no ability to protect themselves against may recover against the manufacturer under a theory of products liability.
Longs is a small unincorporated community in Horry County, South Carolina, United States. It lies about 14 miles northwest of North Myrtle Beach, located at the intersection of S.C. 9 and S.C. 905. The town itself consists of a post office, a gas station, and a few small businesses, however, the area is fast growing into a suburb of the Grand Strand. Of historical note, Longs appears on a map from 1682 of "rivers, harbors, plantations, and other accommodations" in North and South Carolina ("Carolina Country"). ["A New Map of the Country of Carolina," by Joel Gascoyne]