(a) The department may take all appropriate measures to encourage donations to this account through the tax return checkoff system provided for in Article 5 (commencing with Section 18741) of Chapter 3 of Part 10.2 of Division 2 of the Revenue and Taxation Code.
(b) The department may also disseminate information to the public concerning the status of endangered and rare species.
(c) The cost to the department to carry out the provisions of this section may be charged to this account.