1. A food processing plant shall not misbrand a food product as a meat product as provided in section 137E.3 as determined by the department.
2. A food processing plant violating subsection 1 is subject to a civil penalty of not more than five hundred dollars, not to exceed ten thousand dollars total for violations arising out of the same transaction or occurrence. Each day that a violation continues constitutes a separate offense.
3. The department shall impose the civil penalty provided in subsection 2. A food processing plant may contest the imposition of the civil penalty by initiating a contested case proceeding pursuant to chapter 17A.
4. Civil penalties collected under this section shall be deposited in the general fund of the state.