N.Y. COM Law § 161

§ 161. Administration. In futherance of these purposes, the department\nof economic development is hereby authorized and directed to:\n (a) Encourage, facilitate and coordinate the planning and\nimplementation of programs to advertise, stimulate, promote and increase\ntourist travel, resort, vacation, culture and convention activities\nwithin the state and its regions with such flexibility as to bring about\nas effective and economical a tourist promotion plan as possible;\n (b) Establish and publish on an annual basis guidelines relative to\nthe use of funds to be granted hereunder. Such guidelines shall\nauthorize the use of funds for the promotion of year round tourist\ntravel, resort, vacation, culture and convention activities;\n (c) Accept or reject applications for matching funds for recognized\nadvertising programs by tourist promotion agencies on the basis of\nannually published guidelines;\n (d) Authorize the payment of funds in accordance with this act and the\nrules and regulations of the comptroller out of the appropriation made\npursuant hereto; and\n (e) Do all things necessary, desirable and convenient to carry out its\npowers, functions and duties hereunder.\n