N.Y. Gen. Bus. Law § 645

§ 645. Penalties. Each day a person, firm or corporation violates any\nprovision of this article shall constitute a single violation. Whenever\nthere shall be a violation of this article, an application may be made\nby the attorney general in the name of the people of the state of New\nYork to a court or justice having jurisdiction by a special proceeding\nto issue an injunction, and upon notice to the defendant of not less\nthan five days, to enjoin and restrain the continuance of such\nviolations. If it shall appear to the court or justice that the\ndefendant has in fact, violated this article, an injunction may be\nissued by such court or justice, enjoining and restraining any further\nviolation, without requiring proof that any person has, in fact been\ninjured or damaged thereby. Whenever the court shall determine that a\nviolation of this article has occurred, the court may impose a civil\npenalty of not more than one hundred dollars for the first violation and\ntwo hundred dollars for each violation thereafter, but in no event shall\nthe total penalty therefor exceed one thousand dollars. In connection\nwith any such application, the attorney general is authorized to take\nproof and make a determination of the relevant facts and to issue\nsubpoenas in accordance with the civil practice law and rules.\n