To fulfill the intent of the program, the board may use funds described by Section 54.802(a)(2) to establish pilot projects under the program in an effort to incentivize participation in the higher education savings program under Subchapter G and the prepaid tuition unit undergraduate education program under Subchapter H, including projects that incentivize participation by:
(1) awarding additional matching grants based on a beneficiary's achievement of specified academic goals;
(2) providing initial matching grants and paying application fees;
(3) providing incentives for employers to contribute matching funds to the program; and
(4) creating a program information portal designed to increase program awareness and accessibility among school districts, parents, and students.