There is established a travel promotion matching fund program to serve the following purposes:
(1) to allow the State of Vermont to provide part of the funds necessary for a travel promotion chamber or association to conduct promotional programs on a statewide or regional basis in order to increase the volume of nonresident visitation to the State or a particular region within the State;
(2) to strengthen and further encourage regional and statewide promotion by the private sector;
(3) to strengthen the State image by coordinating the promotional efforts of the private sector and the Vermont Department of Tourism and Marketing of the Agency of Commerce and Community Development.