Wis. Stat. § 341.135

(1) Design. Every 10th year, the department shall establish new designs of registration plates to be issued under ss. 341.14 (1) , (1a) , (1m) , (1q) , (2) , (2m) , (6m) , and (6r) , 341.25 (1) (a) , (c) , (h) , and (j) and (2) (a) , (b) , and (c) , and 341.26 (2) and (3) (a) 1. and (am) . Any design for registration plates issued for automobiles and for vehicles registered on the basis of gross weight shall comply with the applicable design requirements of ss. 341.12 (3) , 341.13 , and 341.14 (6r) (c) . The designs for registration plates specified in this subsection shall be as similar in appearance as practicable during each 10-year design interval. Except as provided in ss. 341.13 (2r) and 341.14 (1) , each registration plate issued under s. 341.14 (1) , (1a) , (1m) , (1q) , (2) , (2m) , (6m) , or (6r) , 341.25 (1) (a) , (c) , (h) , or (j) or (2) (a) , (b) , or (c) , or 341.26 (2) or (3) (a) 1. or (am) during each 10-year design interval shall be of the design established under this subsection. The department may not redesign registration plates for the special groups under s. 341.14 (6r) (f) 53. , 54. , or 55. until July 1, 2010. Except for registration plates issued under s. 341.14 (6r) (f) 53. , 54. , or 55. , the first design cycle for registration plates issued under ss. 341.14 (1) , (1a) , (1m) , (1q) , (2) , (2m) , (6m) , and (6r) , 341.25 (1) (a) , (c) , (h) , and (j) and (2) (a) , (b) , and (c) , and 341.26 (2) and (3) (a) 1. and (am) began July 1, 2000.

(2) Issuance. (a) 1. Beginning with registrations initially effective on July 1, 2000, upon receipt of a completed application to initially register a vehicle under s. 341.14 (1) , (1a) , (1m) , (1q) , (2) , (2m) , (6m) , or (6r) , except s. 341.14 (6r) (f) 53. , 54. , or 55. , or s. 341.25 (1) (a) , (c) , (h) , or (j) or (2) (a) , (b) , or (c) or 341.26 (2) or (3) (a) 1. or (am) , the department shall issue and deliver prepaid to the applicant 2 new registration plates of the design established under sub. (1) . 2. Notwithstanding s. 341.13 (3) , beginning with registrations initially effective on July 1, 2010, upon receipt of a completed application to initially register a vehicle under s. 341.14 (1) , (1a) , (1m) , (1q) , (2) , (2m) , (6m) , or (6r) , or s. 341.25 (1) (a) , (c) , (h) , or (j) or (2) (a) , (b) , or (c) or 341.26 (2) or (3) (a) 1. or (am) , or to renew the registration of a vehicle under those sections for which a registration plate has not been issued during the previous 10 years, the department shall issue and deliver prepaid to the applicant 2 new registration plates of the design established for that 10-year period under sub. (1) . (am) Notwithstanding s. 341.13 (3) and (3m) , beginning with registrations initially effective on July 1, 2000, upon receipt of a completed application to renew the registration of a vehicle registered under s. 341.14 (1) , (1a) , (1m) , (1q) , (2) , (2m) , (6m) , or (6r) , except s. 341.14 (6r) (f) 53. , 54. , or 55. , or s. 341.25 (1) (a) , (c) , (h) , or (j) or (2) (a) , (b) , or (c) for which a registration plate of the design established under sub. (1) has not been issued, the department may issue and deliver prepaid to the applicant 2 new registration plates of the design established under sub. (1) . This paragraph does not apply to registration plates issued under s. 341.14 (6r) (f) 52. , 1997 stats. This paragraph does not apply after June 30, 2010. (d) The department may not issue new registration plates under this section for vehicles registered under ss. 341.14 (1r) and 341.27 (3) (a) . (e) The department shall issue new registration plates of the design established under sub. (1) for every vehicle registered under s. 341.14 (1) , (1a) , (1m) , (1q) , (2) , (2m) , (6m) , or (6r) , 341.25 (1) (a) , (c) , (h) , or (j) or (2) (a) , (b) , or (c) , or 341.26 (2) or (3) (a) 1. or (am) after July 1, 2010. (2m) Applicability. This section does not apply to special group plates under s. 341.14 (6r) (f) 19m.