(1) In this section, “personalized registration plate” means any of the following:
(a) A registration plate for an owned automobile or a motor home registered for an annual registration period under s. 341.29 or 341.295 or a motorcycle or a motor truck, dual purpose motor home or dual purpose farm truck which has a gross weight of not more than 8,000 pounds, or a farm truck which has a gross weight of not more than 12,000 pounds, which displays a registration number composed of letters or numbers, or both, requested by the applicant. Personalized registration plates under this paragraph shall be of the same color and design as regular registration plates and shall consist of numbers or letters, or both, not exceeding 5 positions and not less than one position for a plate issued for a motorcycle or not exceeding 7 positions and not less than one position for all other plates.
(b) A registration plate of the same color and design as provided in s. 341.14 (6m) for a vehicle specified under s. 341.14 (6m), which displays a registration number composed of letters or numbers, or both, not exceeding 7 positions and not less than one position, requested by the applicant.
(c) A registration plate of the same color and design as provided in s. 341.14 (6r) for a vehicle specified under s. 341.14 (6r), which displays the applicable symbol of the authorized special group to which the person belongs or supports and a registration number composed of letters or numbers, or both, not exceeding 7 positions and not less than one position, requested by the applicant.
(d) A registration plate of the same color and design as provided in s. 341.14 (1) for a vehicle specified in s. 341.14 (1), which displays a registration number composed of letters or numbers, or both, not exceeding 6 positions and not less than one position, requested by the applicant.
(e) A registration plate of the same color and design as provided in s. 341.14 (1a) for a vehicle specified in s. 341.14 (1a), which displays a registration number composed of letters or numbers, or both, not exceeding 6 positions and not less than one position, requested by the applicant.
(f) A registration plate of the same color and design as provided in s. 341.14 (6w) for a vehicle specified in s. 341.14 (6w), which displays a registration number composed of numbers or letters, or both, not exceeding 5 positions and not less than one position, requested by an applicant.
(1g)
(a) The department may issue personalized registration plates under sub.
(1)
(b) to a person who qualifies for special plates under s. 341.14 (6m).
(b) The department may issue personalized registration plates under sub.
(1)
(c) to a person who qualifies for special plates under s. 341.14 (6r).
(c) The department may issue personalized registration plates under sub.
(1)
(d) to a person who qualifies for special plates under s. 341.14 (1).
(d) The department may issue personalized registration plates under sub.
(1)
(e) to a person who qualifies for special plates under s. 341.14 (1a), (1m) or (1q).
(e) The department may issue personalized registration plates under sub.
(1)
(f) to a person who qualifies for special plates under s. 341.14 (6w).
(1r) In lieu of the procedure under s. 341.13 (2), the department may issue distinguishing tags or decals for personalized registration plates for a vehicle registered on the basis of gross weight.
(2) The department shall issue personalized registration plates only upon request and if:
(a) The request and alternative thereto is received by the department in writing by the 15th day of the month in which the vehicle is to be registered;
(b) The request is accompanied by the proper fee, an application for original or renewal vehicle registration and the proper registration fee;
(c) The requested combination of numbers or letters has not already been issued.
(3) In addition to the regular application fee provided under s. 341.25 (1) (a), (c) or (j) or (2) or 341.26 (3)
(a) 2. or (am), the applicant for a personalized registration plate issued on an annual basis shall pay a fee of $15 for the issuance of the plate and $15 in each succeeding year to maintain the plate. In addition to the regular application fee provided under s. 341.25 (1)
(b) or 341.26 (3)
(a) 1., the applicant for a personalized registration plate issued on a biennial basis shall pay a fee of $30 for issuance of the plate if the plate is issued during the first year of the biennial registration period or $15 for issuance of the plate if the plate is issued during the 2nd year of the biennial registration period. The fee to maintain a personalized plate issued on a biennial basis is $30. The fee for reissuance of a personalized plate shall be $15 for an annual registration and $30 for a biennial registration. No fee may be charged to an applicant for personalized plates issued under sub.
(1g)
(a) or (b) for initial issuance of the plates. No fee may be charged to a member of a special group specified under s. 341.14 (6r)
(f) 19m. for maintenance or reissuance of plates issued under sub.
(1g)
(b) displaying the applicable symbol of the special group specified under s. 341.14 (6r)
(f) 19m.