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316 U.S. 52

Valentine v. Chrestensen

Supreme Court of the United States

Argued March 31, 1942.—Decided

Decided April 13, 1942.

Supreme Court of the United States · decided 1942-04-13

Valentine v. Chrestensen, 316 U.S. 52 (1942), was a case in which the Supreme Court of the United States ruled that commercial speech in public thoroughfares is not constitutionally protected.

Source: Wikipedia ↗

3 counsel of record

Key passage — most relied on by later courts

“the Constitution imposes no such restraint on government as respects purely commercial advertising.”

quoted by 17 later decisions, including Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council, Inc., First National Bank of Boston v. X Bellotti

“If that evasion were successful, every merchant who desires to broadcast advertising leaflets in the streets need only append a civic appeal, or a moral platitude, to achieve immunity from the law's command.”

quoted by 2 later decisions, including 962 F. Supp. 1162 - Kenro, Inc. v. Fax Daily, Inc., Ad-Express, Inc. v. John F. Kirvin, Supervisor of the Town of Rotterdam, New York

Relies on 34 F. Supp. 596 - Chrestensen v. Valentine · Chrestensen v. Valentine

Cited in Case Law’s definition of “purely commercial advertising”

Overruled (1976)by Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council, Inc. (1976)how we know

Reversed · 9–0 · Opinion by Owen Josephus Roberts · Decided 1942-04-13

How this case has been cited

Cited by 810 later decisions (111 by the Supreme Court) — most recently January 2024 · most notably New York Times Co. v. Sullivan (1964), Central Hudson Gas Electric Corporation v. Public Service Commission of New York (1980)

230 federal appellate · 54 district · 235 state decisions — followed in 31 states

3390194219501960197019801990200020102020decidedoverruled

Later decisions citing this case, by decade. A case is still cited after being overruled — to note the reversal, distinguish it, or in dissent. The current decade is in progress, and our corpus holds fewer opinions from the most recent years, so the latest bars are undercounted — not a real decline.

View the full empirical analysis of this case →

¶1Mr. William C. Chanter, with whom Mr. Leo Brown was on the brief, for petitioner.

¶2Mr. Walter W. Land for respondent.

¶3Briefs of amici curiae were filed by Messrs. Jerome I. Myers and Charles S. Rhyne on behalf of the National Institute of Municipal Law Officers, in support of petitioner; and by Mr. Osmond K. Fraenkel on behalf of the American Civil Liberties Union, urging affirmance.

¶4Mr. Justice Roberts

¶5delivered the opinion of the Court.

¶6The respondent, a citizen of Florida, owns a former United States Navy submarine which he exhibits for profit. *53In 1940 he brought it to New York City and moored it at a State pier in the East River. He prepared and printed a handbill advertising the boat and soliciting visitors for a stated admission fee. On his attempting to distribute the bill in the city streets, he was advised by the petitioner, as Police Commissioner, that this activity would violate § 318 of the Sanitary Code, which forbids distribution in the streets of commercial and business advertising matter,1 but was told that he might freely distribute handbills solely devoted to “information or a public protest.”

¶7Respondent thereupon prepared and showed to the petitioner, in proof form, a double-faced handbill. On one side was a revision of the original, altered by the removal of the statement as to admission fee but consisting only of commercial advertising. On the other side was a protest against the action of the City Dock Department in refusing the respondent wharfage facilities at a city pier for the exhibition of his submarine, but no commercial advertising. The Police Department advised that distribution of a bill containing only the protest would not violate § 318, and would not be restrained, but that distribution of the double-faced bill was prohibited. The respondent, nevertheless, proceeded with the printing of his proposed bill and started to distribute it. He was restrained by the police.

¶8*54Respondent then brought this suit to enjoin the petitioner from interfering with the distribution. In his complaint he alleged diversity of citizenship; an amount in controversy in excess of 13,000; the acts and threats of the petitioner under the purported authority of § 318; asserted a consequent violation of § 1 of the Fourteenth Amendment of the Constitution; and prayed an injunction. The District Court granted an interlocutory injunction,2 and after trial on a stipulation from which the facts appear as above recited, granted a permanent injunction. The Circuit Court of Appeals, by a divided court, affirmed.3

¶9The question is whether the application of the ordinance to the respondent’s activity was, in the circumstances, an unconstitutional abridgement of the freedom of the press and of speech.

¶101. This court has unequivocally held that the streets are proper places for the exercise of the freedom of communicating information and disseminating opinion and that, though the states and municipalities may appropriately regulate the privilege public interest · Case Law">in the public interest, they may not unduly burden or proscribe its employment in these public thoroughfares. We are equally clear that the Constitution imposes no such restraint on government as respects purely commercial advertising. Whether, and to what extent, one may promote or pursue a gainful occupation in the streets, to what extent such activity shall be adjudged a derogation of the public right of user, are matters for legislative judgment. The question is not whether the legislative body may interfere with the harmless pursuit of a lawful business, but whether it must permit such pursuit by what it deems an undesirable invasion of, or interference with, the full and free use of the *55highways by the people in fulfillment of the public use to which streets are dedicated. If the respondent was attempting to use the streets of New York by distributing commercial advertising, the prohibition of the code provision was lawfully invoked against his conduct.

¶112. The respondent contends that, in truth, he was engaged in the dissemination of matter proper for public information, none the less so because there was inextricably attached to the medium of such dissemination commercial advertising matter. The court below appears to have taken this view, since it adverts to the the difficulty of apportioning, in a given case, the contents of the communication as between what is of public interest and what is for private profit. We need not indulge nice appraisal based upon subtle distinctions in the present instance nor assume possible cases not now presented. It is enough for the present purpose that the stipulated facts justify the conclusion that the affixing of the protest against official conduct to the advertising circular was with the intent, and for the purpose, of evading the prohibition of the ordinance. If that evasion were successful, every merchant who desires to broadcast advertising leaflets in the streets need only append a civic appeal, or a moral platitude, to achieve immunity from the law’s command.

¶12The decree is

¶13Reversed.

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